Marketplaces have a problem of discoverability. This is especially true with Amazon. Too many sellers, too many products, too much of algorithms, too much optimization done on search keywords and sponsored listings. This is what I did on Amazon "louis philippe shirts for men". You have no chance of getting to the brand you want even after searching for the brand.
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The problem of discovery and why D2C is…
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Marketplaces have a problem of discoverability. This is especially true with Amazon. Too many sellers, too many products, too much of algorithms, too much optimization done on search keywords and sponsored listings. This is what I did on Amazon "louis philippe shirts for men". You have no chance of getting to the brand you want even after searching for the brand.